I’ll let Paul Hawken do the talking:
(see an update from Tom Brady’s wife on Drawdown below)
I want to share three important areas of interest with you.
First, the Drawdown book took off like a rabbit on its release date April 18th and became the #9 New York Times bestseller in its first week. This is the first time a climate or environmental book achieved this distinction in over 25 years. The last two were Bill McKibben’s The End of Nature in 1989 and Al Gore’s Earth in the Balance in 1992. After only eight weeks, it is in its fourth printing. After two decades of books, blogs, and articles that have been unrelenting in terms of threat if not fear, the world is hungry to know what we can do together as communities, parents, companies, schools, students, churches, cities, and more.
Our Advisor, Jon Foley, head of the California Academy of Science, believes the world does not need more climate science or facts in order to change. Society has been hammered by them. The climate movement has often operated from a “science deficit model,” the idea that if people have more facts about what is going wrong and how things are worsening more quickly, that will solve the problem in terms of lack of engagement. It has the opposite effect as psychologists are quick to point out. The Drawdown approach has gained a large following quickly because it does not make people wrong or invoke fear and doom as a motivating method. We believe the science is impeccable. The IPCC has created an astounding problem statement. The daily reports about climate impacts reinforce the accuracy and rigor of the problem statement. Given that, we need to work vigorously on the solutions, all of the solutions. People have never before seen a comprehensive, science-based list of solutions until Drawdown.
Second, we are now working directly with the Commonwealth of Nations based out of London. Formerly the British Commonwealth until 1969, it comprises 52 nations with nearly one-third of the world’s population. Under the leadership of the Secretary-General, Patricia Scotland, the Commonwealth is initiating with its member nations an initiative based on Drawdown: Regenerative Development through Reversing Climate Change (RDRCC). We work hand-in-hand with the Secretary General and her staff. Our research team led by Chad Frischmann will be endeavoring to map applicable solutions onto specific nation-states to measure the beneficial impacts, the positive externalities. We believe, based on analysis and data, that economic regeneration, ecological regeneration, social regeneration, and the regeneration of the atmosphere are identical. We are the only species without full employment, and never has so much work needed to be done. My personal motto for the RDRCC is “Let there be jobs.” We firmly believe that the only way to reverse global warming is to meet human needs. Providing dignified, family-wage employment that provides people world over a sense of worth and meaning is the pathway to reversing global warming. Our data show that is is profitable on virtually every level. Please see the link below for more information.
Third, and this is critical, we truly need your support. People may believe that having a best-selling book and a wonderfully designed website indicate that we are well-funded organization. Because the entire staff had been devoted to both the creation and promotion of the book, we were not able to direct our attention to fundraising. It was all hands on deck. If you believe in the importance of the work, if you want comprehensive, science-based solutions to lead the climate movement instead of fear and despair, if you appreciate what we have been able to do with very modest amounts of money, know that we urgently need your financial support. Please help us help the world to pursue the reversal of global warming. Thank you.
Even Tom Brady is supporting Drawdown with his wife Gisele Buenchen: http://www.cbsnews.com/news/gisele-bundchen-evironmentalist-paul-hawken-climate-change/
“….Tom Brady says, ‘Unless I had this plant-based diet, I would not be the player I am and I would not be — have the career at 39 that I do,'” Rose said.
“He’s almost 40, right? … But the thing is, he said he’s been feeling so much better, I have to say it’s amazing. You know? The way he feels, he doesn’t feel achy. He just feels so much more energy,” Bündchen said. …”http://www.cbsnews.com/videos/gisele-bundchen-on-tom-bradys-concussions